5 August 2020, BANGKOK – Thai Union Group PCL’s Global Director of Sustainability Dr. Darian McBain has been named to Fast Company’s Most Creative People in Business for 2020 in recognition of her adoption of innovative technologies to transform the global seafood industry.
The U.S. magazine said McBain had propeled Thai Union to the top of the Dow Jones Sustainability Index for the food products industry through the development of industry-leading policies on ethical recruitment and by orchestrating a landmark 2017 agreement with Greenpeace to drive positive change across the seafood sector.
McBain joins the 11th annual list alongside women and men from such companies as Netflix, Google and Patagonia as well as institutions including Johns Hopkins University and the ACLU of Massachusetts.
The Most Creative People in Business list recognizes individuals who used their innovative thinking to make an impact on the world beyond financial success.
“It’s such an incredible honor to be recognized among such a prestigous list of people who are making a significant, positive impact in business around the world,” McBain said. “Sustainability has been a life-long passion of mine and I’ve been lucky to witness first hand how it can transform not only individual businesses but entire industries. I’m grateful to be surrounded by an amazing team of people who share my passion and work every day to explore new, innovative ways to make the global seafood industry more sustainable.”
Fast Company also praised McBain’s adoption of technologies in the pursuit of positive change. This includes fitting fishing vessels with satellite Wi-Fi that empowered workers to use a chat application to connect with families back on land, and expanding work on an eObserver program with the Nature Conservancy, using cameras aboard vessels to record an entire fishing trip. In 2020, Thai Union will work with Stanford University to use AI to review the footage in an effort to ensure safety and catch protocols were followed by the vessels.
“Each year, we recognize artists and conventionally creative people making their mark on business and corporate executives deploying creativity and innovation to address some of the biggest challenges facing businesses and society,” said Stephanie Mehta, editor-in-chief of Fast Company. “Individually and collectively, the Most Creative People are an inspiration.”
Fast Company’s Most Creative People in Business profile of McBain can be read here.
About Thai Union Group
Thai Union Group PCL is the world’s seafood leader bringing high quality, healthy, tasty and innovative seafood products to customers across the world for more than 40 years.
Today, Thai Union is regarded as one of the world’s leading seafood producers and is the largest producer of shelf-stable tuna products with annual sales exceeding THB 126.3 billion (US$ 4.1 billion) and a global workforce of over 44,000 people who are dedicated to pioneering sustainable, innovative seafood products.
The company’s global brand portfolio includes market-leading international brands such as Chicken of the Sea, John West, Petit Navire, Parmentier, Mareblu, King Oscar, and Rügen Fisch and Thai-leading brands SEALECT, Fisho, Qfresh, Monori, Bellotta and Marvo.
As a company committed to innovation and globally responsible behavior, Thai Union is proud to be a member of the United Nations Global Compact, and a founding member of the International Seafood Sustainability Foundation (ISSF). In 2015, Thai Union introduced its SeaChange® sustainability strategy. Find out more at seachangesustainability.org. Thai Union’s on-going work on sustainability issues was recognized in 2018 and 2019 by being ranked number one in the world in the Food Products Industry in the Dow Jones Sustainability Index, achieving a 100th percentile ranking for total sustainability score. Thai Union has now been named to the DJSI for six consecutive years. Thai Union was also named to the FTSE4Good Emerging Index for the fourth straight year in 2019.
Thai Union Group PCL.
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