Thai Union Group PCL has released two informative videos with the goal to raise public awareness and understanding on fisheries and fishery improvement projects (FIPs), terms often used when discussing long-term sustainability in the oceans.
The production of these educational multimedia resources is in line with Thai Union’s sustainability strategy, SeaChange®, and its aim to influence change for the whole of the global seafood industry.
“These videos will help improve understanding on the basics of what fisheries are and why FIPs are the best path toward sustainable fish,” said Darian McBain, Ph.D., Thai Union’s global director of sustainable development. “FIPs are an important platform designed to secure the sustainability of marine resources for future generations and are part of the solution to secure life in oceans. It’s important we raise awareness and understanding about these subjects.”
As part of its new tuna commitment, Thai Union committed to source 100% of its branded tuna from fisheries that are either Marine Stewardship Council (MSC) certified, or engaged in FIPs to move them toward MSC certification. The company aims to achieve a minimum of 75% by the end of 2020, and has made a $90m investment in sustainable tuna and development initiatives, including 11 new FIPs.
Thai Union plans to release additional informational resources later in 2017, including videos and infographics, to promote better understanding of pole and line fishing, fish aggregating devices (FADs) and traceability—the backbone of sustainability at Thai Union.
To watch “What is a Fishery?”, click here.
To watch “Fishery Improvement Projects”, click here.
Photo (above) Caption: Yellowfin tuna swimming in a school in the ocean are pictured in this stock image. Credit: Ugo Montaldo/Shutterstock.com. ©Ugo Montaldo/ Shutterstock.